KHOBAR WORLD FRANCHISE EXHIBITION 2019
Franchise is one of the modern tools for the growth, expansion and diffusion of brands for small and medium enterprises. The major countries have taken this trend since the 1960s, and to this day have had tremendous positive impact on the balance of payments of their countries and added value in the diversification of their economies.
Saudi Arabia has interacted with Franchise since the 1970s, attracting the most successful franchises in the retail sector in all its categories. The Saudi retail sector is also promoting Saudi small investors to innovate and create brands at the same level of foreign brands. The Custodian of the Two Holy Mosques Al-Sherifian that the emergence of Saudi trademarks comes because of friction with foreign signs, was the initiative of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz in opening the door to foreign investment in the retail sector 100% when he took office, Saudi investors in developing their business according to the Franchise model efficiently and effectively.
The GoGet Franchise is the true response to this labor and the strong demand for understanding the culture of Franchise in the right scientific and professional form. Businessmen, academics, consultants and interested people gather under one roof to develop a road map for Saudi Franchise in particular and the Arab in general.